Electronic Arts (EA), the company behind iconic titles such as Battlefield and the football simulator FC—formerly known as FIFA—is facing a historic shift in its trajectory. An international consortium of investors has agreed to acquire the company for approximately $55 billion (€47.1 billion), which will result in its definitive withdrawal from the stock market.

The deal, one of the most significant moves in the digital entertainment industry, includes Saudi Arabia’s Public Investment Fund (PIF) and Affinity Partners, the investment firm led by Jared Kushner, the son-in-law of U.S. President Donald Trump. Following the initial media reports, the California-based company’s shares saw a strong rally. Stock prices jumped around 15% on Friday after it was revealed that investors are offering $210 per share, representing a 25% premium over the pre-rumor valuation.

This premium reflects the buyers’ confidence in EA’s future amid an industry undergoing profound transformation. The video game sector, which experienced an unprecedented boom during the coronavirus pandemic, is now facing a downturn. Electronic Arts has been forced to implement several rounds of layoffs in recent years, partly due to the rising competition from free-to-play platforms such as Roblox and Fortnite, whose no-cost basic models attract millions of players worldwide.

At the same time, the development of a blockbuster title can demand investments of hundreds of millions of dollars, comparable to a Hollywood production budget, placing enormous pressure on profit margins. Investor interest is also driven by the potential to reduce production costs through artificial intelligence, opening new opportunities for a constantly evolving industry.

This is not PIF’s first foray into the gaming sector: it already owned about 10% of EA and recently expanded its gaming portfolio by acquiring the developer behind Pokémon Go. Alongside Affinity Partners, the acquisition also involves Silver Lake, a major financial firm with extensive experience in large-scale technology investments.

With this acquisition, Electronic Arts is preparing for a future outside of public trading, under the control of strategic stakeholders aiming to capitalize on both the legacy of its flagship franchises and the new opportunities that technological innovation can bring. The deal is expected to reshape not only the company’s direction but also the balance of power in the highly competitive world of interactive entertainment.